“If your plan isn’t working, try something drastically different. Don’t just change your pricing, for example. Try to change your product name, the way you present it, your distribution channels…change everything. And if you want to make a product that will become a cultural phenomenon, I recommend signing on a celebrity or making sure your product is wonky enough to get attention. Remember the pet rock? That was all marketing.”
Advice from marketing guru Peter Bieler.
I’m a huge fan of Cafe Grumpy, and have had their espresso many times. Happy to see this article giving them some props.
Oliver Strand, T’s resident coffee connoisseur, takes on the 1.5-ounce shot in his most recent Ristretto dispatch. The bird’s eye images of finished espressos are from Mike White’s Tumblr “My Daily Coffee.” Bellissimo!
josh in powder